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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization |
| Topic 2: Reporting and Analytics | 12% | - Analyze campaign performance metrics - Interpret engagement and conversion data - Create and customize reports - Navigate and use the Reports dashboard |
| Topic 3: Administration and Governance | 20% | - Monitor system health and troubleshooting - Manage user roles and permissions - Manage integrations with Marketing Cloud - Understand compliance and security considerations - Configure system settings and preferences - Implement data governance policies |
| Topic 4: Implementation and Configuration | 16% | - Implement JavaScript beacon and tag management - Configure campaign areas and zones - Set up and configure the Web Media Manager - Set up data collection and event processing - Configure user and visitor authentication |
| Topic 5: Campaigns and Experiences | 24% | - Set up triggers and response handling - Build experiences using drag-and-drop editor - Create and test campaign variations - Configure audience targeting and segmentation - Implement decision logic and rules - Create and manage campaigns |
| Topic 6: Audience Management | 16% | - Implement catalog-based recommendations - Create and manage segments - Configure dynamic audience membership - Use profile attributes and engagement scoring - Build audience criteria and filters |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
How does a marketer perform an A/B test in Web Campaigns?
A. Create multiple web templates
B. Create multiple events
C. Create multiple experiences
D. Create multiple web campaigns
Question 2
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
A. Rule Based Testing
B. Time Based Testing
C. A/B Testing
D. Variation Testing
Question 3
What is the rule criteria that you can use in the segment creation process?
A. Social mentions
B. Actions
C. Dimensions
D. Email click throughs
Question 4
What are the components of an Marketing Cloud Personalization web campaign?
A. Experience, template, and content zone
B. Configured recipe, visitor profile, and content window
C. Email capture, homepage, and product requisite
D. Affinity, infobar, and attribution window
Question 5
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A. Booster
B. Variation
C. Ingredients
D. Exclusion
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: A |
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