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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000

A) 67%
B) $2,000,000
C) $4,000,000
D) 75%

2. What does Shrink % measure in inventory management?

A) The percentage of inventory replenished to maintain stock levels.
B) The percentage of inventory sold during a specific time period.
C) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
D) The percentage of profit generated from promotional activities.

3. Define Loyalty Card Data.

A) Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.
B) Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.
C) Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.
D) Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.

4. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Descriptive
B) Generative
C) Prescriptive
D) Predictive

5. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store.
C) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.

Solutions: