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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. What formula is used to calculate cost/conversion rate?

A) Total cost minus the ad clicks
B) Total ad clicks divided by the total ad costs
C) Total cost divided by the ROI of the sale
D) Total cost divided by the number of ad clicks

2. Which of the following use conversions (one-per-click) to get tracked?

A) Unique client leads
B) Sales
C) Customer leads
D) Multiple transactions

3. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
B) Kenny won't see the statistics on the client's site because he's also using Google AdWords.
C) The client's site probably hasn't had any visitors yet.
D) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.

4. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Relate ads to their landing pages
B) Include deals and benefits
C) Filter out unqualified clicks
D) Define a clear call-to-action

5. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
B) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
C) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
D) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.

Solutions: