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Adobe Marketo Engage Architect Master Sample Questions:

1. Which integrations are commonly used with Marketo? (Choose two)

A) Predictive analytics tools
B) Social media posting tools
C) CRM integrations
D) Manual lead imports

2. Which element is critical to evaluate when reviewing a Marketo instance?

A) The quantity of marketing campaigns
B) The number of cloned assets
C) Data quality in the lead database
D) The number of landing pages

3. A client's schema does not align with their CRM integration.
What should be prioritized?

A) Limit data imports
B) Align schema field mappings with CRM fields
C) Use static lists for mapping
D) Avoid relational database setups

4. Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
B) Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
C) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on
D) Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well

5. Your client requests a global rollout for Marketo but has limited resources.
What is the best approach?

A) Use a single instance with default configurations
B) Increase team size to manage the workload
C) Focus on regional implementation before global expansion
D) Allocate additional budget to expedite the rollout

Solutions: