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One of the best ways to prepare for the Salesforce CRT-550 exam is to take an official training course. These courses are designed to provide you with hands-on experience using Marketing Cloud and to help you understand the concepts and strategies needed to pass the exam. Additionally, there are many online resources available, including practice exams, study guides, and forums, that can help you prepare for the exam.
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NEW QUESTION # 62
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio - C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- D. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
Answer: A
NEW QUESTION # 63
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?
- A. CampaignMember ID
- B. Contact ID
- C. External ID
- D. Individual ID
Answer: B
NEW QUESTION # 64
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
- A. One parent BU and one child BU
- B. One parent BU and two child BUs with their own Sender Authentication Packages.
- C. One parent BU with three additional private domains.
- D. One parent BU and three child BUs with their own Sender Authentication Packages.
Answer: D
NEW QUESTION # 65
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered automation to send emails to customers who have made a purchase
- B. A triggered message to send an email as soon as a customer completes a purchase
- C. A scheduled automation to send emails to customers who made a purchase daily
- D. A user-initiated message to send an email to customers who made a purchase daily
Answer: B
NEW QUESTION # 66
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
- A. Link to the Web Analytics SFTP
- B. Link to Marketing Cloud data extensions
- C. Link to the Web Analytics Provider API
- D. Link to the Marketing Cloud API
Answer: B
NEW QUESTION # 67
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Salesforce Entry Event > Query Activity > Automation Studio Activities
- B. Import Activity > Decision > Journey Activities
- C. Query Activity > Data Extension Entry Source > Journey Activates
- D. Query Activity > API Event > Automation Studio Activities
Answer: D
NEW QUESTION # 68
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Data Extract > Filters > Send Email
- B. File Transfer > Import File > Measures > Send Email
- C. File Transfer > SQL Query > Measures > Send Email
- D. File Transfer > Import File > SQL Query > Send Email
Answer: D
NEW QUESTION # 69
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North
American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Channel Manager
- B. Marketing Cloud Administrator
- C. Marketing Cloud Regional or Local Administrator
- D. Marketing Cloud Email Marketing Manager
Answer: A,B
NEW QUESTION # 70
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Request a Private Domain to be added to the existing business unit.
- B. Create a new business unit for the new brand.
- C. Implement a new SSL Certificate for the new brand.
- D. Request a second SAP for the existing business unit.
Answer: B
NEW QUESTION # 71
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
- A. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
- B. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
- C. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
- D. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
Answer: D
NEW QUESTION # 72
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?
- A. Import the identified subscribers into a list when creating the send.
- B. Create a suppression list populated with the identified subscribers.
- C. Create an exclusion data extension populated with the identified subscribers.
- D. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
Answer: D
NEW QUESTION # 73
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. Will the company need a custom preference center?
- B. What will be used as the Subscriber Key?
- C. How will Marketing Cloud and the database sync up?
- D. Will new users have an "Email ID"?
- E. What publication lists will be used?
Answer: B,C,D
NEW QUESTION # 74
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
- A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
- B. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
- C. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
- D. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
Answer: D
Explanation:
By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you can extract the data from the subscribers who have had emails fail due to held status within the last 60 days [1][2], and then transfer the data into a data extension that can be used as an Entry Source for Journey Builder. This will allow you to create an SMS message that can be sent to the subscribers to ask them to update their email address. Additionally, Automation Studio provides the ability to schedule and automate the process so that the data is regularly updated and the SMS message is sent on a regular basis. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5 * Data Extensions Overview: https://help.salesforce.com/articleView?id=mc_es_data_extensions.htm&type=5 * Journey Builder Overview: https://help.salesforce.com/articleView?id=mc_jb_overview.htm&type=5
NEW QUESTION # 75
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have a shared IP since their volume is under 500,000 messages per month.
- B. They should have one SAP for transactional sends and another for commercial sends.
- C. They should have one dedicated IP address for every 100,000 messages send per month.
- D. They should send at least 250,000 messages per month to maintain their sender reputation.
Answer: C
NEW QUESTION # 76
Tracking Alias question:
- A. Can be found in some reports
- B. Email Conversion Tracking
- C. Differentiate clicking email
- D. Same URL
Answer: A,B,C,D
NEW QUESTION # 77
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- B. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- C. Report activity that generates recent send summary report -> Report delivered directly to FTP
- D. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
Answer: B
NEW QUESTION # 78
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'
the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between Orders and order_Details
- B. Create a one-to-many relationship between Orders and Order_Details
- C. Create a one-to-one relationship between the contact record and Order_Details
- D. Create a one-to-one relationship between Order_Details and Products
Answer: C,D
NEW QUESTION # 79
Which two statements are correct about Send Logging? Choose 2 answers
- A. Send Log data extensions are archived automatically based on retention settings.
- B. A business unit can support up to three Send Logs.
- C. AMPscript can be used to pull data from Send Logs for use within emails.
- D. SQL Query Activities can reference Send Logs in combination with system data views.
Answer: C,D
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 80
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- B. Tokenized Sending should be combined with field-level data encryption for additional security.
- C. Personalization Strings still allow PII to be displayed within an email.
- D. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
Answer: C,D
NEW QUESTION # 81
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
- A. Data Manager
- B. Analyst
- C. Content Creator
- D. Administrator
Answer: A
NEW QUESTION # 82
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Data Capture
- C. Info Capture
- D. Text Response
Answer: A,D
NEW QUESTION # 83
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Number
- B. Decimal (15,0)
- C. Text (15)
- D. Decimal (15,2)
Answer: B
Explanation:
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION # 84
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Utilize Entry Data on a Decision Split within Journey Builder.
- B. Use Data Designer in Contact Builder to relate the two data extensions.
- C. Create a Data Relationship in Email Studio to relate the two data extensions.
- D. Configure activities within Automation Studio to update the purchase data.
Answer: A,B
NEW QUESTION # 85
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
- A. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp-up is important to establish a positive sender reputation.
- D. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
Answer: B,C
NEW QUESTION # 86
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