IBM C2080-470 Valid Q&A - in .pdf

  • C2080-470 pdf
  • Exam Code: C2080-470
  • Exam Name: IBM Unica Campaign V8.5
  • Updated: Aug 04, 2026
  • Q & A: 108 Questions and Answers
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  • C2080-470 Testing Engine
  • Exam Code: C2080-470
  • Exam Name: IBM Unica Campaign V8.5
  • Updated: Aug 04, 2026
  • Q & A: 108 Questions and Answers
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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Topic 1: Performance, Optimization, and Reporting- Reporting and analytics
  • 1. Campaign reporting tools
    • 2. Performance metrics interpretation
      - Campaign optimization
      • 1. Resource management
        • 2. Run-time optimization techniques
          Topic 2: Campaign Design and Flowcharts- Flowchart development
          • 1. Data manipulation and extraction
            • 2. Audience selection and segmentation
              - Campaign structure
              • 1. Process box usage
                • 2. Campaigns, sessions, and flowcharts
                  Topic 3: Offers and Treatment Management- Offer creation and management
                  • 1. Offer versions and lifecycle
                    • 2. Offer templates and attributes
                      - Treatment rules
                      • 1. Contact policies
                        • 2. Eligibility rules
                          Topic 4: Unica Campaign Architecture and Components- Installation and configuration
                          • 1. Environment setup requirements
                            • 2. Deployment models
                              - Campaign server architecture
                              • 1. Platform integration overview
                                • 2. System components and services
                                  Topic 5: Segmentation and Targeting- Target list generation
                                  • 1. Optimization rules
                                    • 2. Offer assignment
                                      - Audience segmentation techniques
                                      • 1. Advanced segmentation rules
                                        • 2. Cell creation and management

                                          IBM Unica Campaign V8.5 Sample Questions:

                                          1. Unica Campaign supports which two web application servers?

                                          A) IBM Tivoli
                                          B) IBM WebSphere
                                          C) Caucho Resin
                                          D) Apache Tomcat
                                          E) Oracle WebLogic


                                          2. Which process box/boxes in Unica Campaign can be linked to one or more Optimize process box/boxes?

                                          A) Select,Segment,Sample
                                          B) Select,Sample
                                          C) Select,Extract
                                          D) Select,Extract,Sample


                                          3. A production run for a Unica Campaign that runs daily was executed today with wrong user-input data. The tracking history data now needs to be cleared from the Campaign audience history tables for that run. What steps need to be taken?

                                          A) Click "Clear History" in the Log tab of the contact process of the flowchart choosing a specific Flowchart run identified by run date and time.
                                          B) It is not possible to delete the logged information from the Campaign system tables.
                                          C) Manually delete the data from the system tables by executing a SQL code or script.
                                          D) Click "Clear History" in the Log tab of the contact process of the flowchart and choose all entries to be cleared.


                                          4. In Unica Campaign, when can a specialist configure whether a mailing should be Standard or Transactional?

                                          A) While configuring the Output List table.
                                          B) While configuring the Emessage document.
                                          C) While configuring the Emessage process box.
                                          D) While configuring the Emessage mailing tab.


                                          5. A user is trying to create RAW SQL in a Select process. "Select IDs with" is selected but when the user clicks on the advanced button the "RAW SQL for Record Selection" check box is greyed out. What is the user doing wrong?

                                          A) The correct tables are not mapped in.
                                          B) The Select process is in Point and Click mode.
                                          C) Unica Campaign is not connected to the database.
                                          D) A SQL Custom Macro has not been created.


                                          Solutions:

                                          Question # 1
                                          Answer: B,E
                                          Question # 2
                                          Answer: C
                                          Question # 3
                                          Answer: A
                                          Question # 4
                                          Answer: D
                                          Question # 5
                                          Answer: B

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