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Oracle 1Z0-1032-26 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management | 25% | - Filter Designer and audience segmentation - Profile lists and data model - Data imports, exports, and Connect integration |
| Topic 2: Reporting and Integrations | 10% | - API and third-party integrations - Troubleshooting common issues - Standard and custom reports |
| Topic 3: Program Automation | 20% | - Multi-wave and triggered messaging - Program Canvas workflow design - Program testing and deployment |
| Topic 4: Account Administration and Setup | 20% | - Security and access management - Domain and deliverability setup - Account configuration and initial setup |
| Topic 5: Campaign Management | 25% | - Creating and managing campaigns - Preference centers and forms - Message design and Responsys Personalization Language (RPL) |
Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. products that were purchased
- B. pages that were marked as favorite
- C. products added to a shopping cart, where no additional event takes place
- D. products that were browsed/viewed, where no additional event takes place
- E. search strings entered into a website more than twice
Correct Answer: C,D,E 🗳️
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Public
- B. Private
- C. Master
- D. Secure
Correct Answer: A 🗳️
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
- B. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- C. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- D. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- E. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
Correct Answer: B,C,E 🗳️
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- B. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- C. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- D. The purchase transaction is attributed to both email campaigns.
Correct Answer: B 🗳️
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- B. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- C. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- D. You need to create a new user specifically for Responsys from within the Salesforce.com application.
Correct Answer: A 🗳️
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