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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Messaging | 11% | - Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy |
| Topic 2: Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability |
| Topic 3: Account Configuration | 12% | - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Account hierarchy design and management |
| Topic 4: Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Topic 5: Automation | 20% | - Automation type and activity selection - Journey Builder flow design - Automation Studio workflow implementation |
| Topic 6: Integration | 20% | - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation |
Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:
Northern Trail Outfittersは地域サプライヤー会議を開催しており、参加者がイベント固有の安全に関する通知、スケジュールや会場の変更、サプライズセッションなどをリクエストできるようにしたいと考えています。参加者とその見込み客に関する情報はSales Cloudから取得されます。
彼らはどの解決策を採用すべきか?
- A. 既存のメールイベント通知購読
- B. CloudPagesがEvent Journeyにオプトインする
- C. スマートキャプチャとトリガーメールメッセージング
- D. キーワードによるオプトインとSMSメッセージング
Correct Answer: D 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
ノーザン・トレイル・アウトフィッターズは、30日間のウェルカムジャーニーにおいて、ほぼリアルタイムのデータを提供したいと考えています。
意思決定の分割には、どのデータ設定を使用すべきでしょうか?
- A. 同期データソースを使用した連絡先データ
- B. メインデータ拡張機能からクエリされた旅程データ
- C. CRMレポートデータを使用したジャーニーデータのコピーまたはアクティビティをSalesforceデータ拡張機能にインポートする
- D. Salesforce Marketing Cloudのプロファイル属性を通じてマッピングされた連絡先データ
Correct Answer: A 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
顧客は、ロイヤルティプログラムに登録されている特定の連絡先のメールアドレスを、複数の送信者プロファイルからのメール送信から除外するという業務要件を抱えています。これらの連絡先は、SQLクエリを使用して毎日動的に識別されます。
特定されたメールアドレスを、特定の送信者プロファイルを使用する今後のすべての送信から自動的に除外するには、どのような解決策を推奨すべきでしょうか?
- A. 自動抑制リスト
- B. 除外データ拡張
- C. 出版リスト
- D. 抑制リスト
Correct Answer: A 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
Northern Trail Outfitters 社は、「Fav_Animals」という名前のデータ拡張機能を持っており、その中に「SubscriberKey」と「Animal」というフィールドがあり、購読者の好きな動物を保存しています。同社は AMPscript の Lookup 関数を使用して、Salesforce レポートをターゲットとする連絡先へのメールに、購読者の好きな動物を含めたいと考えています。
以下のコードサンプルの中で、送信時にパーソナライゼーション文字列を正しく活用してルックアップを実行しているのはどれですか?
- A. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , ContactID)
- B. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , _emailaddr)
- C. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , _subscriberkey)
- D. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , SubscriberKey)
Correct Answer: D 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
Northern Trail Outfitters社は、特定の出版物リストに属するメール購読者をデータ拡張機能に格納するためのクエリを作成したいと考えています。
これを実現するには、どのデータビューを使用すればよいでしょうか?
- A. リスト購読者
- B. 出版物購読者
- C. 購読者
- D. エンタープライズ属性
Correct Answer: A 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
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