SAP C_C4HMC92 Exam Description:
The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
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SAP Marketing Cloud Implementation Certification Exam Details:
| Exam Name | SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation |
| Exam Code | C_C4HMC92 |
| Schedule Exam | SAP Training |
| Duration | 180 mins |
| Exam Price | $550 (USD) |
| Sample Questions | SAP Marketing Cloud Implementation Certification Sample Questions |
| Reference Books | C4H260 Bus.Admin.Tasks&Data Import Integr.&Analyz.Google AdWords Integration Guide Onboarding Guide Extensibility Guide Help Analytics Help Marketing and Performance Help Commerce Marketing Leads and Accounts Help Leads&Account Based Mark. |
| Number of Questions | 80 |
| Passing Score | C_C4HMC92 - 64% |
| Level | Associate |
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SAP C_C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration and Data Upload | 8% - 12% | - Integration with SAP Cloud for Customer - Integration error monitoring - Integration with SAP Commerce Cloud - Data upload and replication - Standard integration scenarios |
| Onboarding and Getting Started | 8% - 12% | - Initial configuration - Core functionality introduction - System overview and navigation |
| Extensibility | 8% - 12% | - Configuration extensions - Extensibility options - Custom fields and logic |
| Dynamic Customer Profiling | >12% | - Data model and enhancement - Predictive Studio and Score Builder - Best Record concept - Sentiment engagement |
| Analytics and Reporting | <8% | - Marketing Executive Dashboard - Standard reports and KPIs - White space analysis |
| Administration Tasks | 8% - 12% | - Self-service configuration - Marketing object lifecycle - Workflow setup - Contact anonymization - User and role management |
| Segments, Campaigns and Journeys | >12% | - Personalized content creation - Target group types - Campaign categories and execution - Segmentation modeling - Marketing permissions and suppression rules |
| Marketing Planning and Performance | <8% | - Planning model setup - Marketing calendar - Budget and spend planning |
| Commerce Marketing | <8% | - Webshop segmentation - Product and offer recommendations - Re-marketing scenarios |
| Lead and Account Based Marketing | <8% | - Lead processing and tracking - Lead stage definition - Account-based marketing setup |
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